The Gdańsk Sign School was established to support restaurant owners and business owners in their efforts to harmonize the urban landscape in accordance with the principles of the Gdańsk Landscape Resolution.
The visual artists who make up the group are tasked with supporting entrepreneurs with ideas and advice. The Gdańsk Sign School is made up of a group of fifteen designers. They are united by a shared artistic platform that brings together the most interesting designs—all of which comply with Gdańsk’s Landscape Resolution. All of these projects relate to advertising and visual identity for over a dozen Gdańsk businesses. Entrepreneurs planning to create their own signs to promote their businesses will be able to draw on this database of knowledge and ideas.
Artists affiliated with the Gdańsk Academy of Fine Arts were invited to participate in the project.
Among them were: Ania Gawron and Dariusz Ogrodowczyk (the Psowron duo), Anita Wasik, Hanna Kmieć, and Katarzyna Cichosz (Studio Kmicic), Adam Kamiński, Piotr Paluch, and Tomek Pawluczuk (Nylon Studio), Michał Pecko, Ania Tatar, Ania Witkowska, Zuza Zamorska, and Mikołaj Sałek (Studio Workshop 91), Kasia Zwierzyńska (Bang Bang Design), and Stefan Stefaniszyn.
They designed new signs for over a dozen venues throughout Gdańsk: the “Metamorphoses” section featured 10 signs for 10 different venues, while the “5×1” section included five different designs for the same venue. The project included venues from the Old Town and Main Town, Wrzeszcz, Przymorze, Oliwa, Siedlce, Nowy Port, and Strzyże.
The launch of the project is the first step toward raising awareness among business owners about the importance of creating proper signage to promote their businesses. The unique signs created as part of the Gdańsk School of Signage strike a balance between the designers’ artistic approach and the practical needs of the business owners.
We carried out the project in cooperation with the Gdańsk Road and Greenery Authority.
Media coverage: Gdansk.pl; Noizz.pl; White Mad; Wirtualne Media; Signs.pl; Nowy Marketing; Radio Gdańsk
